Tattooing today is big business, thanks to its popularity across all age groups, profession and people from all walks of life. The latest fad is to have tattoos, either discretely popping out from the cape of the neck or cleavage or over broad swathes of the skin. It has even transcended social barriers and flaunting a tattoo in office or at poolside barbeques is more of a rule than an exception today. It is thus small wonder that tattoo clinics and parlours are springing up everywhere to cash in on this boom and fad for tattoos.
The primary benefit that makes starting a tattoo business so attractive is the margin of profit. It takes a around $25,000 to get into business on a moderate scale, but the low cost of consumables ensures a profit margin of around 75%. Thus, even if you borrow to set up shop, you should be recouping the amount in a year and be in the green thereafter.
When starting a tattoo business, there are two specific aspects that you should be aware of. The first is following local rules for starting up business, drawing up a business plan, having a highly optimised designed and developed website and choosing a good location for your business. The next is setting up your clinic and interior decoration, buying the equipment and hiring expert tattooists to work for you.
In the preparation stage, start off with acquiring the necessary permissions especially from the health authorities. A part of this preparatory activity is familiarising yourself with the art of tattooing. True, you will have trained people working for you, but it pays in the long run to have hands on approach. After all it’s your business and nothing should be out of your purview of control.
So far as advertising your business is concerned, it is always advisable now to go the digital way. Have an agency reputed for web design in Melbourne or wherever you are starting off to structure a highly optimised website for you that will have good rankings on major search engines. Have your site structured for local searches to bring in the surrounding population to your establishment. This will be a part of your business plans that will also include marketing, financials and expansion plans in the future.
Choosing the location of the clinic is crucial for your business. It need not be in main shopping or business areas, rentals here are always at a premium. But do not move to the suburbs or outskirts of the town, a good bustling residential area should do for you. Get permissions from your landlord in writing to set up partitions, sinks and extra electrical outlets.
Finally, get the best equipment that money can buy. Fast painless tattooing will establish you as a leader in this field quickly. Stock on consumables well in advance and scrupulously monitor your inventories. There is nothing more embarrassing than running out of ink or anything else and having to turn away potential clients.
Follow these basic tips and you should be off to a flying start.