If you want to jump on to the tattoo bandwagon and cash in on the bountiful opportunities on offer, your first step would be to start a tattoo shop. However, it is easier said than done and you have to go through specific steps before you can hope to make it big in this field. It has to be remembered that tattooing is an intricate art and requires the craftsmanship of an expert to truly cater to the requirements of clients. Additionally, in the hands of untrained amateurs, it can lead to severe health problems and this can drag a tattoo shop owner into unwanted litigation at a later date. Hence it is always advisable to be careful and plug all the loopholes before you venture into this area.
What then are the specifics that you should look into before starting a tattoo shop?
Gain hands on knowledge – While it is true that you will be employing tattoo artists as you expand your business, it always pays to have hands on expertise. You can then be aware of even the smallest nuances of your business and get better control over it. There are many programmes that you can enrol in meant especially for budding tattoo artists. A good course that lasts between 12 to 24 months will help you greatly but it can be very expensive too. Treat this as an investment in your business and go ahead with the training. This experience will be crucial for you when you have expansion plans on the anvil in future.
A good location for your shop – Choose a good location for your shop. Pick on a place that has lots of traffic and pedestrians. A decision to have a tattoo is often taken at the spur of the moment and with a place like this, you are bound to get a lot of walk-in clients. Further, when people can see your business from the road, the impression will be tucked away in their minds for a visit at a later date. But remember, taking a shop on lease has its own legal complexities and you will do well to hire a commercial property lawyer to guide you in this regard.
Invest judiciously in equipment – Unless you have a big stash to ground your business, it’s always wise to start off with things that you need and add equipment as you expand, get more clients and hire more tattoo artists. Initially, you’ll need a tattoo gun, needles, transfers and furniture. This will include some for the lobby and some for the tattoo rooms. The chairs should be functional yet comfortable. The ambience should be relaxing enough to make your clients get over their primary fear of tattooing. So far as consumables like needle and ink is concerned, keep stocks low, maybe at two weeks level to avoid blocking your investment.
Advertising your shop – As in any business, this will be crucial for you. Have a good, attractive and user friendly website and have it SEO optimised to draw in traffic. Go for paid campaigns and opt for extensive publicity on social media platforms. Business cards and flyers too are an essential part of promotion and if your finances permit, book slots on radio and TV.
Go through these steps and starting a tattoo shop should not be too difficult for you.